NORQAIN Configurator

A World Premiere in Luxury Watchmaking

We developed the 3D configurator behind NORQAIN's Wild ONE of 1 — the first time in Swiss watchmaking history that customers can fully customize a luxury mechanical watch from A to Z. The 11-step configurator guides users through every element: movement selection (including NORQAIN's manufacture calibre by Kenissi), 18-carat gold case materials, 12 shock absorber colors, 18+ dial designs with laser-cut Mandala patterns, hand sets, NORTEQ carbon fibre case backs, personalized sapphire case back engravings, and matching rubber straps — yielding over 3.5 million unique configurations. Every selection renders in real time with photorealistic 3D, integrated directly into the Shopify checkout. Unveiled at Watches & Wonders Geneva, the configurator was hailed by Jean-Claude Biver as 'the future of the Swiss watch industry.'